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Amrita Rao Biography
Amrita was born in the Rao family on June 7, 1981 in Mumbai, She speaks Konkani. She comes from a well to do Hindu family. Her dad owns an Advertising Agency.
Amrita did not want to purse any career with Bollywood as she wanted to graduate in psychology, which she eventually did.
No stranger to cameras and bright lights, she has modeled for approximately 35 advertisements. Her first assignment was for Fairever Face Cream. Amongst other assignments that got her noticed were Hindustan Lever's 'Close-up' Cadbury's Perk, & Nestle Bru Coffee. Ken Ghosh approached Amrita for his debut movie Ishq Vishq after seeing her in the perk commercial, where she plays a hungry bride eagerly awaiting the arrival of her husband on the religious occasion of 'Karva Chauth'. Ishq Vishq was a world-wide hit and made her famous virtually overnight. Amrita Rao is also a Brand Ambassador for D'Damas Gold Jewellery, Parachute Hair Oil, and Miss Players Apparels.
Her other hit movies 'Masti', 'Main Hoon Na' & 'Vivah' added to her popularity and stardom. While 'Pyare Mohan', 'Vaah! Life Ho To Aisi', 'Shikhar' 'Deewar' were average at the box office. So far she has won 6 awards, mostly related to her performances in 'Ishq Vishk' and 'Vivah'.
Barely 12 movies' old, she is already quite well-known for her skilled performances and her dancing talent. Madhuri Dixit went gaga over her performance at the Filmfare Awards 2007. Renowned artist M.F Hussain chose her as his Muse and theme of paintings after Madhuri Dixit.
She also has a Telegu movie to her credit which turned out a huge box office hit. She is fluent in English, Hindi, Marathi, and her mother-tongue, Konkani. She is passionate about reading short stories. Allergic to spicy Indian food, she prefers bland continental, and loves dessert such as Gulab Jamun
She has co-starred with Shahid Kapur, Zayed Khan, Shahrukh Khan, Vivek Oberoi, Akshay Khanna, and Mahesh Babu.
A winner of the prestigious Dada Saheb Phalke Academy Award at the young age of 25, Amrita Rao is all set for her successful innings at Bollywood.
Beginning her career as a model, Rao made her acting debut with Ab Ke Baras (2002) for which she won her best debut award. She then starred in Ken Ghosh's love-story Ishq Vishk (2003) and earned her first Filmfare nomination in the Best Female Debut category. She is best known for Main Hoon Na (2004) and Vivah (2006), her biggest commercial success so far.
Having modeled for nearly 35 ads, her decision to act in films didn't come as a surprise. What came as a surprise was that unlike other models who dropped out of college to pursue their careers, Amrita Rao preferred to thumb down film offers to complete her graduation in psychology. And she has a word of advise for all those aspiring to make it big in this profession. "Don't be disillusioned and depressed if you don't get a worthy opportunity here. There are other fields you can excel in!"
Her first modeling assignment was for a fairness cream. "When I was told I would have to audition for it, I said, "Audition?" The word itself made me feel jittery. Thankfully I was not camera conscious. The little bit of acting that I did after reading the storyboard appealed to them. I got through it successfully," she laughs. But it was the Close-up toothpaste ad that made her a familiar face in the ad world.
If the Close-up ad fetched her recognition, the Cadbury's Perk ad offered her platform to step into films. "You know Perk and Liril are two brands that get you noticed as a model. The girl always stands out in the ads," she says. Perk had the beautiful but hungry Amrita dressed in bridal attire eagerly waiting for the moon to be seen, but even before it appears her hubby hands her a perk that has a smiling with delight. "Raj Kanwar saw that ad and got touch with me. He told me about Ab Ke Baras and how it was Arya Babbar's launch vehicle and that I was perfect to play the lead opposite him in the film."
She continues, "There are several reasons why I decided to choose Ab Ke Baras as my first film. Firstly Raj Kanwar is one director who has given several hit films like Deewana, Judaai, Laadla. Secondly, I was making a debut opposite Arya, who is Raj Babbar's son, and we all know what an excellent actor Rajji is. And thirdly and most importantly or critically, it is the role that I get to play in the film. Since Ab Ke Baras has a reincarnation theme and I get to portray two different characters in the film. I could not have asked for anything better. Otherwise what do newcomers get to do in their first film-dance over a couple of songs, say a few dialogues and that's it!"
Rajkumar Santoshi approached Amrita after seeing her in a coffee ad. "In fact, Santoshi was one of the directors who had contacted me after watching the Perk ad. I had to turn down his film offer because I wanted to concentrate on my studies. When he approached me for The Legend Of Bhagat Singh, Rajkumar Santoshi made it clear to me that it was very brief role and would not require more than five days to complete it. I agreed immediately because I got to play Bhagat Singh's fiancé. Few know about her. The sacrifice she makes by living as his widow even though they never marry. The character does leave its impact in the film."
Besides Legend Of Bhagat Singh Amrita Rao was also seen in Ken Ghosh's Ishq Vishq. Fortunately for her, the film became a hit. Amrita made her presence felt in the film.
Apart from acting what other hobbies did she pursue? "I like to read! But I don't have the patience to read a whole novel so I prefer to read those books that have stories in them. Like recently I enjoyed reading Chitra Banerjee's book called Arranged Marriage. I also relish reading short stories written by Jeffery Archer." What about film magazines? How did she intend dealing with the gossip press? "It does hurt reading malicious articles especially when people know who you are. I guess I will have to learn to take things in my stride," she smilingly concluded.

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